Running a business today without a social media presence is impossible – no matter the area or industry your company is in. Perhaps now you are wondering why you would need social media in the tech industry. You have come to the right article.
When someone is interested in a product or service, the first thing they do is search for reviews. A company presence on social media channels like LinkedIn, Instagram, Twitter, or Tiktok can be vital to gain customers. In fact, you can lose customers by not having social media. This is why a social media strategy can be vital for growth.
However, there needs to be more clarity about what a social media strategy can do for you.
That is why, in this article, you’ll find the 5 reasons you need to have a social media strategy.
1 - Increased reach and exposure
No matter the size of your company, you always need to attract more clients to buy your product or service. A clear and well-executed social media strategy can help you expose your business on different forums. This can enable you to reach a wider audience, increase brand exposure and build a larger following.
A social media strategy is not only posting content on social media channels. Experts analyze the statistics on each social media channel to discover research trends. As a result, businesses can implement new content that can attract new potential customers. It also helps to see what current customers respond to.
2 - Increased engagement
With a defined strategy, you can create content that resonates with your target audience and encourages interaction and engagement. This is great as you communicate directly with your customers and enables you to further understand who your customer is.
Additionally, direct communication with customers provides better service and listening to your customers needs. With a social media strategy a tech business will be able to create a community of fellow tech-minded individuals who share knowledge and experience. A common community can be very powerful to a business. It can help improve products, increase customer needs and overall inject innovation to your sector.
3 - Understanding your target audience
Trends move fast, and a social media strategy has to do the same. This strategy will change over and over throughout the course of one year. This will give you the opportunity to try many formats to introduce your product or service.
By regularly analyzing the performance of your social media content, you can gain a deeper understanding of what resonates with your audience and what doesn’t. Which in turn can direct your overall marketing strategy.
Companies like Cisco have benefited from Social Media, creating campaigns, promoting their technology, and solving social problems. They made a campaign through Twitter with the hashtag #neverbetter. The concept was about sharing real stories about how technology can help to improve humanitarian crises like endangered animals in Africa and working with key partners.
We also have examples from the company Rozum Robotics. They used social listening (identifying what customers said about the product by looking at the comments, videos, and reviews they leave online) to improve their products.
4 - Brand Awareness and Loyalty
One of the goals of any business is to give an excellent experience to the customers and have their loyalty; through this, they can reach other customers by sharing their experience with the product. A tech company needs this, too, so it can reach more people and attract them.
One of the most important goals of any business is to give an excellent experience to the customers and have their loyalty; through this, they can reach other customers by sharing their experience with the product. A tech company can succeed further by reaching more people and as such attract more people.
An interesting example of this is Apple. Most of the time, when Apple introduces a new product to the market, their customer buys it without hesitation. This is because of the brand loyalty customers have for the company.
A consistent and relevant social media presence can help you build brand awareness, establish trust and develop a loyal following.
Through brand awareness and loyalty, you’ll reach more potential customers, and the customers you have will be the voice of your business, the best proof that your product or service is a fit for them.
‘‘When your audience deems your content worthy, they become a powerful force in spreading the message. People are inherently more willing to take a recommendation from a friend, from someone they trust, than from anyone else. People receive content more willingly when they don’t feel like they’re being sold something.’’ – One million followers, Brendan Kane
5 - Increased ROI
Finally, with a focused approach to social media, you can use your economic resources more effectively, avoid random or ineffective efforts, and ultimately generate a better return on investment.
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