Reduce Marketing Hiring Costs
| Client | Miami-based e-commerce company |
| Industry | E-commerce |
| Market | United States |
| Service | Recruitment |
| Talent region | LATAM |
| Roles | Team in Marketing and Growth Specialists |
| Challenge | High local hiring costs |
| Result | Several successful hires over a long-term partnership |
Local marketing hires were becoming too expensive
As the company grew, it needed more marketing capacity to support its e-commerce operations. The team required experienced people who understood digital marketing, customer engagement, and the pace of online retail.
Hiring locally in the US was becoming expensive, especially for mid and senior marketing profiles. At the same time, the company did not want to lower the quality of its hires or spend too much internal time searching across unfamiliar talent markets.
They needed a practical way to access experienced marketing talent while keeping hiring costs under control.
What the client needed
Experienced marketing profiles with relevant e-commerce knowledge
A more cost-efficient alternative to local US hiring
Access to LATAM talent in compatible time zoneslocal US hiring
A recruitment partner that could source and screen candidates
A simple hiring process without unnecessary complexity
Need to grow your marketing team more sustainably?
Globedesk helps companies recruit remote marketing professionals across LATAM with a simple and flexible recruitment model.
Why LATAM Marketing Talent Was the Right Fit
The client needed quality, cost-efficiency, and time zone alignment
LATAM was a strong fit because it offered access to skilled marketing professionals who could work closely with a US-based team. The time zone overlap made collaboration easier, while the wider talent pool gave the client more flexibility than relying only on local hiring.
For this case, the client did not need a full Employer of Record or managed team model. They wanted recruitment support to find the right people, then manage the working relationship directly.
That made Globedesk’s recruitment model the right fit: focused, flexible, and simple to scale as new hiring needs appeared.
How the Recruitment Setup Worked
A focused process for remote marketing roles
Globedesk worked with the client to understand the type of marketing talent they needed, including role expectations, seniority level, communication skills, and remote work fit.
From there, Globedesk sourced and screened candidates across LATAM, focusing on profiles with practical marketing experience and the ability to contribute in a remote e-commerce environment.
The process included
This gave the client a repeatable recruitment process instead of starting from zero every time they needed a new hire.
Defining the role requirements and ideal candidate profile
Sourcing marketing talent across LATAM
Screening for experience, communication, and remote work readiness
Presenting qualified candidates to the client
Supporting the interview and hiring process
Continuing recruitment support as new roles were needed
The Roles Globedesk Helped Recruit
Marketing talent for e-commerce growth
The client needed marketing profiles that could support daily growth, customer communication, and campaign execution.
Globedesk helped recruit talent for areas such as:
- CRM and customer communication
- Email marketing
- Influencer management
- E-commerce marketing support
- Digital marketing coordination
- Growth and campaign execution
The focus was not only on finding candidates with the right technical skills. It was also important to identify people who could communicate clearly, work remotely, and fit into a fast-moving e-commerce team.
Results
Several successful hires and a long-term partnership
The company hired several marketing professionals through Globedesk and continued using the recruitment service over multiple years.
By working with Globedesk, the client gained access to a broader LATAM talent pool, reduced the pressure of local US hiring costs, and created a more sustainable way to grow its marketing team.
Results at a glance
- Several successful marketing hires
- Access to experienced LATAM marketing talent
- Reduced dependency on expensive local hiring
- Better time zone alignment for remote collaboration
- A simple recruitment-only model
- Long-term partnership as the company continued to grow
The focus was not only on finding candidates with the right technical skills. It was also important to identify people who could communicate clearly, work remotely, and fit into a fast-moving e-commerce team.
Why This Model Worked
Recruitment support gave the client control without adding complexity
This case worked because the client did not need a large outsourcing structure. They needed a reliable way to find good people.
Globedesk handled the sourcing, screening, and candidate presentation, while the client stayed in control of the final decision and the ongoing working relationship.
The result was a simple model that helped the company reduce hiring costs without losing quality or flexibility.
Need marketing talent without high local hiring costs?
If your company needs experienced marketing specialists but local hiring is becoming too expensive, LATAM can offer a strong alternative.
Globedesk helps US companies recruit remote marketing talent across LATAM, including e-commerce marketers, CRM specialists, email marketers, influencer managers, and growth marketing professionals.
We help you find qualified candidates, screen for remote work fit, and build a hiring process that is clear, cost-efficient, and easy to continue as your team grows.
Frequently Asked Questions
Yes. Many US companies hire remote marketing professionals from LATAM to access experienced talent, improve time zone alignment, and reduce local hiring costs.
Globedesk can help recruit CRM specialists, email marketers, influencer managers, e-commerce marketers, growth marketers, digital marketing coordinators, and other remote marketing roles.
No. This case used a recruitment-only model. Globedesk helped the client source and hire candidates, while the client managed the employment relationship directly.
LATAM offers skilled marketing talent, strong time zone overlap with the US, and a more cost-efficient hiring market compared with many local US roles.
No. Globedesk also supports startups, SaaS companies, agencies, and other businesses that need remote marketing, tech, or operations talent.
Yes. Globedesk can support recruitment for mid and senior marketing roles, depending on the company’s needs, role requirements, and market availability.
